Jack McDonald
Work / Case study

Nerve Fest Explainer Animation

Motion Designer

Still from Nerve Fest Explainer Animation
Nerve Fest Explainer Animation
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The brief

Neuropax is a St. Louis clinic that treats chronic pain caused by peripheral nerve problems, like migraines, thoracic outlet syndrome and carpal tunnel, with nerve surgery many people have never heard of. They wanted a short animation for Nerve Fest that would demystify what nerve surgery is and what the clinic does, in plain language anyone in the audience could follow.

Overview

An animated explainer, built to a voiceover, that premiered at Nerve Fest to demystify nerve surgery for the public.

Process

Starting with just the voiceover, I built this animation to explain the metaphor through kinetic typography and motion graphics. Nerves become the electrical wiring of a house: when the wiring is damaged, the lights flicker, things short out and catch fire, which is how nerve pain feels. Neuropax’s surgeons are the electricians who find and fix the faulty wire.

Role
Motion Designer
Type
Client
Tools
Adobe After Effects
With
Neuropax Clinic
Stills
Process still from Nerve Fest Explainer AnimationProcess still from Nerve Fest Explainer AnimationProcess still from Nerve Fest Explainer AnimationProcess still from Nerve Fest Explainer Animation
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