St. Louis Blues Ring Ad
Motion Designer
Fast, kinetic motion graphics built from the Blues logo, hockey iconography, printer fan decks and paint decks, color swatches and a color wheel, all tying the team to Harris Technologies, “The Print Experts.”
A motion graphics animation for Harris Technologies that plays at Enterprise Center during every game of the 2026–27 St. Louis Blues season.
- “We bleed blue…”
A hockey player (or the puck) flies past the camera, trailing a streak of CMYK color.
- “And cyan, and magenta, and…”
Slow-motion splashes of each color.
- “CMYK · LGB”
Zoom out to reveal the paint splatter forming the final line: Let’s Go Blues.
The spot is built on a print pun, running the four print colors (CMYK) across the ring before landing on Let’s Go Blues. It was designed for an ultra-wide display that wraps the arena, so every frame had to read as a long, thin strip from any seat. The stills below show the flat animation first, then how it looked live at the game.
All three LED rings from the delivered animation, stacked at their real proportions. Each ring wraps the arena, so the loop has to read as one continuous band.
Another version of the ring animation for the same three LED rings, looped at their real proportions.
